We reject the shallow conformity of the engineering mindset, the stifling constraints of form following function, the illusion of minimalism, and the monotony of linearity.

In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.

We impose... See more

If you try hard, you can remember a time when our tools and platforms were designed by people, for people. Operating systems were bubbly and evanescent, like nature. Apps were customizable, in every shape and size. And interfaces drew on real-life metaphors to help you understand them, integrating them effortlessly into your life.

But as our... See more

I want to frame the technology more like an instrument, and get away from GenAI as an intelligence, an ideology, a tool, a crutch, or a weapon. I find the instrument framing more appealing as a person who has spent decades honing a set of skills. I want a way of working that relies on my capabilities and discernment rather than something so... See more