On one hand, this trend is potentially devastating for the performing arts industry. On the other hand, this challenge may represent a revolutionary opportunity for these organizations to fundamentally adapt engagement methods and means to change up these experiences as we currently know them – or at least to change up business models so that they

... See more

This show needed younger members and I don’t believe it fully reached that audience. This is in part because of social media failures. Social media influencers that focus on theater aren’t really selling tickets generally (I’ve done research on this—more on that in a future column) and they aren’t even coming up on the feeds of non-theater fans.... See more