Optimizing for Feelings

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more

So much genius and money has gone into a metaphor that assumes

the zenith of humans desire to be status and likes and influence and conven-

ience and efficiency. Humans want all those things. But we also want to be

inspired. To be delighted. To express our deepest desires. To seek truth. To be

moved. To create. To be challenged.