Optimizing for Feelings

At Basecamp we don't manage our products with numbers. No goals, no KPIs, OKRs, or WHATEVERs. We do keep a close eye on performance and speed numbers as they relate to infrastructure, serving up pages, and rendering screens, but that's the extent of our number gazing. We aren't flying blind — there are reports ava

what we do at the browser company is we talk about optimizing feelings. how do we want to make someone feel on the other end of our software? do we want to make them feel Joy? do we want to make them feel fast? do we want to make them feel organized? do we want to make them feel focused? what is the feeling we are trying to evoke a