Opinion | It’s Not ‘Mess.’ It’s Creativity. (Published 2013)
Sometimes the process of thinking looks like needless chaos from the outside
But thats what creatives should be doing.
Banging on random objects just to see what it might shake out.
Creatives need to make a mess in order to arrive at clarity.
To come up with new ideas, you have to have space to be messy, to procrastinate, and to let your mind wander and free-associate. But there needs to be a balance. You eventually need to channel it into something concrete, or you won’t produce anything.