At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.

I became

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“We learned early on that clear and concise communication was non-negotiable. If the systems aren’t in place, things unravel quickly.” For them, success is all about setting up the right infrastructure: weekly check-ins, feedback loops, and a shared commitment to clarity. It’s not just about what you say, but how you say it.

New Studio’s biggest... See more