Open The Cookies, Seth Godin

This is basically a catchall for anything that doesn’t belong to a project or an area and could include any topic you’re interested in gathering information about.

• Borrow ideas shamelessly. A blog post, a doodle, a conversation—treat them as creative ingredients.


• Add your perspective. What’s your unique take? How can you connect this idea to something else?


• Keep a swipe file. This could be a digital folder, a notebook, or even a Pinterest board filled with things that inspire you.