Primal Intelligence

What we're witnessing is intuition reframed as evolutionary, experiential intelligence. A rejection of excessive quantification. A cultural hunger for mystery, ritual, embodiment, and meaning. Our distinctly human magic emerging as our competitive edge.

Forget woo-woo renaissance or digital fatigue. We're witnessing a recalibration of how humans navigate complexity. After drowning in data and still making spectacularly bad collective decisions, we've rediscovered that intuition deserves more than tokenistic respect.

As more and more of us sit with the question of what sits beyond intelligence as our true human premium, it seems that we’re doubling down on that ineffable quality that, as of yet, lies beyond the grasp of the machine: intuition.

It’s an entrance into a new era — a noetic era — coined and elaborated upon by Concept Bureau’s Zach Lamb, a brand stra... See more

It means recognising that in a world where everything can be quantified, the unquantifiable becomes precious.

It means respecting intuition as a legitimate intelligence – not just some romantic notion, but a sophisticated pattern-recognition system honed over millennia of human evolution.

We can seek to control the world by reducing it to component parts we feel safe with, relying on our propositional knowledge and outdated assumptions about the nature of rationality. Or, we can let go of control and draw on the liminal perception of the right hemisphere, embracing a participatory knowing the extends beyond ourselves and into the wo... See more