The Reference Trap
The reference becomes the proof, the comfort blanket, the way to sell in an idea to stakeholders who fear risk.
The Reference Trap
The fear of underperforming is actually the motivator for sameness.
To search is to inherit a worldview. If your archive begins with a search bar, your work begins with someone else’s bias.
The Reference Trap
Research at its best is digging for undercurrents: overlooked symbols, overlooked artists, gems in history, overlooked media. It’s about training your eye to notice what feels unresolved, then finding ways to translate that into something intentional.
open.substack.com
Research to notice what is underrated. How can we translate the gap into something tangible.