The most magnetic creatives often build a world around their ideas. They show notes, behind-the-scenes tests, process shots, or voice notes. They make the thinking part of the work.

You don’t need to be overly online, just really intentional. Share the things that show how you think next to what you made.

Virgil Abloh's 3% rule is a design philosophy centered on creating something new and impactful by making only minor adjustments (about 3%) to an existing concept or product. This approach aims to balance novelty and familiarity, leveraging consumers' desire for both new experiences and the comfort of the known.

You don’t need a rented studio to build a creative practice. But you do need a space where you’re not performing for anyone, you’re just testing ideas, sketching, documenting.

The most artistic people have a recognisable worldview. You don’t need to shout it, but you do need to know what you’re drawn to, what themes you care about, and how you see the world