They explicitly lower the barrier to the literal remixing of everyone else's content. In their app, they have a wealth of features that make it dead simple to grab any element from another TikTok and incorporate it into a new TikTok.

Given the strength of recommendation media platforms like TikTok and YouTube, and the way traditional social media platforms are chasing them, it seems likely Professional Media platforms (such as Netflix) may try to follow suit (in fact, Netflix’s co-CEO, Reed Hastings, may have even foreshadowed this when he famously stated that his biggest... See more

Many consumers, including ourselves, were not blessed with creative genes. 10+ years ago this would’ve been a barrier to creation, but with tools that allow amateurs to create compelling videos, photos, music, and more there is significantly less friction. TikTok is one of the best examples of this trend - users are given a place to get inspiration... See more