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Open Source Content is the future of user-generated content
the way in which TikTok enables creativity and community building by supporting the reuse of soundtracks, stitching, and dueting, leading to cultural phenomena founded on collaboration
Creative Communities
User-generated content offers a promising solution for cost-effectively scaling content production. Platforms such as YouTube and Twitch have assembled vast content libraries faster and more efficiently than any professional studio. YouTube serves over 1 billion hours of video daily via a community of 31 million channel creators. Twitch’s 6 million... See more
Jonathan Lai • The Founder's Dilemma: To Compete or Unbundle | Andreessen Horowitz
TikTok enables and invites the pointed, witty, playful, allusive, zany and endlessly inventive combination of video, music and text. But the creative energies of its more than one billion users are circumscribed and channeled by the architecture of the platform.
TikTok’s spectacular success in enlisting consumers as producers depends on making produ
... See moreROGERS BRUBAKER • Hyperconnected Culture and Its Discontents
Given the strength of recommendation media platforms like TikTok and YouTube, and the way traditional social media platforms are chasing them, it seems likely Professional Media platforms (such as Netflix) may try to follow suit (in fact, Netflix’s co-CEO, Reed Hastings, may have even foreshadowed this when he famously stated that his biggest compe... See more
Michael Mignano • The End of Social Media and the Rise of Recommendation Media
When a creator posted a video, TikTok showed it to a sample audience and then expanded to bigger targeted audiences if it did well—a form of a recursive publishing feedback loop. Creators with no followers could still reap rewards for videos that were funny and understandable by anyone. This was uniquely powerful for the medium of short-form video,... See more
Every • The Boneyard Principle: Why the Next Big Thing Will Emerge From a Failed Idea
it’s easier than ever to make content when that content is participatory/responsive to other content and built on top of it, whether through subtweets, TikTok responses, hard-forks, or composable smart contracts. In short, the shifts we’ve seen play out over the past decade in the creator economy are now transpiring in tech. Just as the rise ... See more
David Phelps • People are the New Platforms
Some invest a lot of time and skill in crafting TikTok videos, but neither time nor skill is required. If TikTok “enables everyone to be a creator,” as its former mission statement proclaimed, this is because creative labor on the platform has been automated and deskilled.
ROGERS BRUBAKER • Hyperconnected Culture and Its Discontents
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen call... See more