Open or closed: Who will control the paid-podcast experience, podcasters or tech companies?
Caroline Cramptonniemanlab.org
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Open or closed: Who will control the paid-podcast experience, podcasters or tech companies?
But the Calm meditation app was supposed to pass $100 million in revenue last year. I’m intrigued by Knowable, a sort of audio MasterClass. The co-hosts of the Chapo Trap House podcast currently generate around $166,000 in revenue per month from their Patreon. And just today, Stratechery founder and analyst Ben Thompson launched a new podcast... See more
Dan Frommer • Subscription podcasting is not a breakout success
But I also think that the maturation of podcasting, on the whole, is a good thing. The decentralized nature and lack of scale over the last 15 years limited the format’s growth, and increased monetization will trigger a cambrian explosion of new talent.
Simon Owens • Why most podcasters will benefit from the platform wars
The first wave of media was fueled by cheap audience acquisition from social media companies like Facebook which created BuzzFeed and UpWorth. The second wave is the subscription wave. Consumers want curation, contextualization, and recommendations