The way I’ve seen great work made isn’t using any sort of design process. It’s skipping steps when we deem them unnecessary. It’s doing them out of order just for the heck of it. It’s backtracking when we’re unsatisfied. It’s changing things after we’ve handed off the design. It’s starting from the solution first. It’s operating on vibes and intuit... See more

As for the project itself, the tongue-in-cheek tagline I’ve been using is “Dwarkesh meets Ezra Klein but a girl”: a solo newsletter-podcast on technology, politics, and culture. There are some specific topics I’m especially eager to dive deep on (and even do proper reporting!8), but I want to make space for plans to change in the next month of expl... See more

All of sudden, we weren’t just designing something visual, but we needed to understand human behaviour, to see ourselves in other people’s contexts ( don’t get me started on our empathy phase!!! ), to learn how the decisions we made could affect a company’s bottom line, etc.

But along the way, we lost something. The actual work we were producing. W... See more