one minute blog: underdo the competition
shaan.beehiiv.com
Saved by Shradha
one minute blog: underdo the competition
If you are launching a new product, particularly if you are a small business just starting out, the Head to Head style is rarely a good choice. Trying to beat an established market leader at their own game is a bit like trying to out-cola Coke. It would be foolish for a small company to ever try.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com
If you are launching a new product, particularly if you are a small business just starting out, the Head to Head style is rarely a good choice.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Brian at Reforge says: One of my strong beliefs is that startups should rarely think about competitors and most should think about alternatives. Alternatives are the other ways your target audience are solving the problem today. If you focus on competitors, you are likely to make three critical mistakes: 1. You Will Lack Differentiation - When comp
... See more- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more