One man's trashy is another man's treasure

Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more

The nature of our fad culture is driving more value not just to those who blow up, but to those who can hold on to their 15 seconds of fame, a task made harder thanks to our information overload.