Onchain Wizard - Tokenomics Thoughts

Web3 founders need to take a step back and come to peace with the idea that there is no need to reinvent the wheel by introducing tokenomics models into every idea. Tokenomics is a powerful tool if used correctly. But tokenomics should take a back seat to the concept of engagement. Engagement is the basis of consumer success.

So if I step back, a good consumer token model in my mind:

• Releases a token early, recognizes the end state is entirely unclear, and maintains optionality on how it’ll evolve in future


• Has mechanics to distribute tokens over a long time frame to users / participants that are creating value


• Captures value from the speculation layer and funnels it into

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“Tokenomics” has become a popular term in the last few years to describe the math and incentives governing crypto assets. It includes everything about the mechanics of how the asset works, as well as the psychological or behavioral forces that could affect its value long term.