On the Internet, We’re Always Famous

So here we are, our chins pressed into the metal holster between the fennec-fox ears, the constant flitting words and images of strangers entering our sensory system, offering our poor desiring beings an endless temptation—a power we should not have and that cannot make us whole.

Let’s say he hasn’t carefully considered the things he’s saying. He’s basically just blurting things out. And even with the megaphone, he has to shout a little to be heard, which limits the complexity of what he can say. Because he feels he has to be entertaining, he jumps from topic to topic, favoring the conceptual-general (“We’re eating more che... See more

Understanding the centrality of the desire for recognition is quite helpful in understanding the power and ubiquity of social media. We have developed a technology that can create a synthetic version of our most fundamental desire. Why did the Russian couple post those wedding photos? Why do any of us post anything? Because we want other humans to ... See more

Never before in history have so many people been under the gaze of so many strangers. Humans evolved in small groups, defined by kinship: those we knew, knew us. And our imaginative capabilities allowed us to know strangers—kings and queens, heroes of legend, gods above—all manner of at least partly mythic personalities to whom we may have felt as ... See more

about the bleating idiocy of American mass media in the era after 9/11 and the run-up to the Iraq War. In it, he offers a thought experiment that has stuck with me. Imagine, he says, being at a party, with the normal give and take of conversation between generally genial, informed people. And then “a guy walks in with a megaphone. He’s not the smar... See more

It seems distant now, but once upon a time the Internet was going to save us from the menace of TV. Since the late fifties, TV has had a special role, both as the country’s dominant medium, in audience and influence, and as a bête noire for a certain strain of American intellectuals, who view it as the root of all evil. In “Amusing Ourselves to Dea... See more

In the same way that electricity went from a luxury enjoyed by the American élite to something just about everyone had, so, too, has fame, or at least being known by strangers, gone from a novelty to a core human experience. The Western intellectual tradition spent millennia maintaining a conceptual boundary between public and private—embedding it ... See more

To oversimplify, here’s where we ended up. The Internet really did bring new voices into a national discourse that, for too long, had been controlled by far too narrow a group. But it did not return our democratic culture and modes of thinking to pre-TV logocentrism. The brief renaissance of long blog arguments was short-lived (and, honestly, it wa... See more

We have now all been granted a power once reserved for totalitarian governments. A not particularly industrious fourteen-year-old can learn more about a person in a shorter amount of time than a team of K.G.B. agents could have done sixty years ago. The teen could see who you know, where you’ve been, which TV shows you like and don’t like; the goss... See more

I’ve found that this simple formulation unlocks a lot about our current situation. It articulates the paradox of what we might call not the Master and the Slave but, rather, the Star and the Fan. The Star seeks recognition from the Fan, but the Fan is a stranger, who cannot be known by the Star. Because the Star cannot recognize the Fan, the Fan’s ... See more