ON NEW MUTUALISM AND MEDIA

The media brands that have excelled in this era of paid subscription and media-driven eCommerce share two attributes: healthy direct traffic and high loyalty.

Media companies found themselves increasingly subject to the whims of the platforms’ algorithms and business models. They replicated a Packaged Goods Media model on top of the platforms, and discovered – shocker! – that they no longer owned the audiences they were trying to sell to marketers. Instead, they had to buy audience from the platforms, an... See more

The difference in margin between e-commerce and advertising has become a much bigger story than Amazon: everyone from Uber to Walmart to Instacart is pushing into ‘merchant media’, and hiring at scale