
On how to grow an idea

Ideas are not products, as much as corporations would like them to be. Ideas are intersections between ourselves and something else
Jenny Odell • On how to grow an idea
there is a natural intelligence at work in existing ecosystems, and therefore the most intelligent way to farm was to interfere as little as possible. This obviously requires a reworking not only of what we consider farming, but maybe even what we consider progress.
Jenny Odell • On how to grow an idea
the do-nothing farmer needed to be more attentive and sensitive to the land and seasons than a regular farmer. After all, Fukuoka’s ingenious method was hard-won after decades of his own close observations of weather patterns, insects, birds, trees, soil, and the interrelationships among all of these.
Jenny Odell • On how to grow an idea
My intention in the pages that follow was to describe the rest instead: that which is generally not taken note of, that which is not noticed, that which has no importance: what happens when nothing happens other than the weather, people, cars, and clouds.”
Jenny Odell • On how to grow an idea
Intelligence and thought are things to be found both in and around the self. “Each place is a unique state of mind,” Abram writes. “And the many owners that constitute and dwell within that locale—the spiders and the tree frogs no less than the human—all participate in, and partake of, the particular mind of the place.”