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When Your Purpose Is 1-of-1
Every release is a chance to find the people who connect with our ideas, and for us to better express the essence of what our project is about.
Yancey Strickler • When Your Purpose Is 1-of-1
We see each release as a chance to increase the surface area of our purpose.
Yancey Strickler • When Your Purpose Is 1-of-1
Have fun — There’s a version of this work that’s hyper-analytical where we try to Moneyball our way to success. There’s another version where we’re living it, enjoying it, and having fun with it. Our best work comes when we’re having fun and enjoying what we’re doing, not when we’re overly analytical. Analytical thinking creates fear and uncertaint... See more
Yancey Strickler • When Your Purpose Is 1-of-1
It’s possible for other projects to be sexier, more lucrative, and more attention getting, however their purposes are less unique than yours.
Yancey Strickler • When Your Purpose Is 1-of-1
When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebrated person. You’re going to be an oddity that the most in-the-know people — who are especially aware of social status and trends — will dismiss. But even though these cultural influencers shape the opinions of others (you pay attention to them, after all), they are not
... See moreYancey Strickler • When Your Purpose Is 1-of-1
Increase the surface area of the idea — Each release is a chance to help more people see the world the way we see it. They’re opportunities to connect with people by showing them how our ideas can match their needs and fulfill their desires.
Yancey Strickler • When Your Purpose Is 1-of-1
In the short term a 1-of-1 purpose will almost always fail. Every day is yet another moment that people didn’t follow your vision and the world failed to transform according to your ideas. The failures are literally limitless.
With a longer view, however, this process looks different. Eighty straight days of struggling in the darkness can produce on... See more
With a longer view, however, this process looks different. Eighty straight days of struggling in the darkness can produce on... See more
Yancey Strickler • When Your Purpose Is 1-of-1
I appreciated Nvidia’s founder talking the other week about what it means to work in a zero billion dollar industry. It means really believing in something no one else can see, but trusting that if you do your part eventually others will
Yancey Strickler • When Your Purpose Is 1-of-1
When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead