“The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.” Johnson says that a key way to get more parts on the table is to put yourself in networks of other creatives who are striving for the same thing. He continues, “What kind of environment creates good

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Therefore, creativity does not happen inside people’s heads, but in the interaction between a person’s thoughts and a sociocultural context. It is a systemic rather than an individual phenomenon.

The pieces concerned what might be termed “multiplayer mode”—that is, a growing cultural trend for creators to work on projects in loose conjunction with one another rather than in the strict hierarchies of Fordist production facilities or in the isolating individualism of post-Fordist freelance life. Multiplayer mode, they argue, is more... See more