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Omnichannel Social: How the Pandemic Transformed Social Products
Hags — hallway hangs with high school friends, online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Cravings, CraveIt, Tastemade — cooking/eating hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
MomentHouse, Flymachine, Roblox & Fortnite — concerts online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Flickplay, Superlocal — gamifying local exploration through online check-ins
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Inventing new experiences:
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Peloton — working out with friends online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
FanFest — fan-led “Sports Center” pre-game, interactive talk shows
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Marine Snow, Locker Room (now Spotify Greenroom) — music hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
HeyGo, ShakaGuide, HearHere — travel tours online