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Omnichannel Social: How the Pandemic Transformed Social Products
Lumenate — tech-assisted psychedelic experiences online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
NewNew — Truman show for influencers, letting onlinefans drive real-life decisions
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Confetti, Offsyte — team-building online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Flickplay, Superlocal — gamifying local exploration through online check-ins
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Inventing new experiences:
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Noble, Commonstock, Public, Finary — investing hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Fan Controlled Football (FCF) — mixing in-person football with digital coaching play calls
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Poparazzi, BeReal, Dispo — creating spaces for online appreciation of in-person presence
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
HeyGo, ShakaGuide, HearHere — travel tours online