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Omnichannel Social: How the Pandemic Transformed Social Products
Below are 3 categories of social products that are innovating to deliver new types of digital-first, omnichannel ready, social experiences.
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Noble, Commonstock, Public, Finary — investing hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Confetti, Offsyte — team-building online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Flickplay, Superlocal — gamifying local exploration through online check-ins
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
MomentHouse, Flymachine, Roblox & Fortnite — concerts online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Lumenate — tech-assisted psychedelic experiences online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Inventing new experiences:
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Poparazzi, BeReal, Dispo — creating spaces for online appreciation of in-person presence
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
At a macro level, this trend represents a slow shift away from consumer social apps that optimize solely for engagement toward those that optimize for more user happiness. Studies have shown that engaging in physical activity can make people happier, and thus more fulfilled.