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Omnichannel Social: How the Pandemic Transformed Social Products
Hags — hallway hangs with high school friends, online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Peloton — working out with friends online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Cravings, CraveIt, Tastemade — cooking/eating hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Lumenate — tech-assisted psychedelic experiences online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
MomentHouse, Flymachine, Roblox & Fortnite — concerts online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Below are 3 categories of social products that are innovating to deliver new types of digital-first, omnichannel ready, social experiences.
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Confetti, Offsyte — team-building online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Marine Snow, Locker Room (now Spotify Greenroom) — music hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Flickplay, Superlocal — gamifying local exploration through online check-ins