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Omnichannel Social: How the Pandemic Transformed Social Products
Below are 3 categories of social products that are innovating to deliver new types of digital-first, omnichannel ready, social experiences.
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
FanFest — fan-led “Sports Center” pre-game, interactive talk shows
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Confetti, Offsyte — team-building online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Peloton — working out with friends online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Inventing new experiences:
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
RuntheWorld, HopinTo — conferences online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
NewNew — Truman show for influencers, letting onlinefans drive real-life decisions
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Fan Controlled Football (FCF) — mixing in-person football with digital coaching play calls
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Hags — hallway hangs with high school friends, online