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Omnichannel Social: How the Pandemic Transformed Social Products
Cravings, CraveIt, Tastemade — cooking/eating hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Poparazzi, BeReal, Dispo — creating spaces for online appreciation of in-person presence
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Lumenate — tech-assisted psychedelic experiences online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Greg, PictureThis, LettuceGrow — plants / gardening hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Hags — hallway hangs with high school friends, online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Below are 3 categories of social products that are innovating to deliver new types of digital-first, omnichannel ready, social experiences.
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
HeyGo, ShakaGuide, HearHere — travel tours online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Inventing new experiences:
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Fan Controlled Football (FCF) — mixing in-person football with digital coaching play calls