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lego brand framework
At Lego Factory, I can upload my own design for a Lego set, which Lego will produce for me, bundling only those bricks I need. Demand spins up the value cycle, instead of boardrooms putting the gears of production into action.
Umair Haque • The New Capitalist Manifesto: Building a Disruptively Better Business
Instead of starting from scratch to design new Lego sets, we can alter each others. Lego realizes instant efficiency gains, dropping the cost of developing and designing new Lego sets.
Umair Haque • The New Capitalist Manifesto: Building a Disruptively Better Business
1. It doesn’t have to be new. It just has to be fresh.
The toy brick was invented (and patented) by British toymaker, Hilary Fisher Page in the 1950s. But when LEGO released its own riff on the brick, they made some very important changes to ‘freshen up’ the idea for the Danish market. One of those important changes was the little tubes underneath ... See more
The toy brick was invented (and patented) by British toymaker, Hilary Fisher Page in the 1950s. But when LEGO released its own riff on the brick, they made some very important changes to ‘freshen up’ the idea for the Danish market. One of those important changes was the little tubes underneath ... See more
