Oh Snap! 👻

In this paper, I will try to explain why I believe Snap is structured to win the social media war over the long term. I will also highlight the three key secret weapons around Snap’s vision to become the main connector between our physical and our digital world: (i) hardware with Spectacles, (ii) Augmented Reality capabilities, (iii) map capabiliti... See more

Snapchat hasn’t always been fertile ground for social media creators. For years, the company focused on being a messaging platform, and offered internet talent no way to earn money or grow their followings.

Snapchat was not a text messaging app. Snapchat was not a social network. Snapchat was something new. Words escaped it because it was novel—beyond our vocabulary at the time. Old, referential language failed to explain Snapchat.