Ogilvy on Advertising in the Digital Age

in tandem,

Advertising (1923) still has its admirers. The former advertising planner Paul Feldwick has written an original and intelligent history of the theories of advertising, The Anatomy of Humbug (2015). It is one of a kind, and it lays out the

This is not content which is there to entertain, but to help you, and in a very personal way.

that’s exactly where content comes in as an enabler – a stimulus for, or a reinforcement of, that self-regulation. What is at work here is the power of design – integrating information and experience.

It’s all about being in control.

You, the individual, can be isolated. You can be invited to participate in the dialogue. And then you can join it. And, in joining, you can literally both find yourself and lose yourself.

The environment has to be rich; that is to say, it has to dominate you with sensory stimulus.

When a brand delivers truth, it earns credibility, and with credibility comes consumer trust.

In essence, digital enables companies to contextualize their products