Ogilvy on Advertising in the Digital Age

This is not content which is there to entertain, but to help you, and in a very personal way.

Under an editor’s hand, knowledge brings a competitive edge. It expounds and justifies a point of view or positioning. But not just as a white paper, but rather as a dynamic program.

In essence, digital enables companies to contextualize their products

in tandem,

When a brand delivers truth, it earns credibility, and with credibility comes consumer trust.

You, the individual, can be isolated. You can be invited to participate in the dialogue. And then you can join it. And, in joining, you can literally both find yourself and lose yourself.

Academic studies of video gaming define immersion as the state where gamers are so involved in the game that they become lost in it.

It is content which helps elevate and enhance the collective experience of individuals, communities and businesses. This type of content puts resources in your hands.

At one extreme you can actually join up and become the storyteller.