Ogilvy on Advertising
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
amazon.com
“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or
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