Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest... See more

The fact that in the middle of a multimillion-dollar production we’re doing a 10-minute puppet show, there’s some humor to that. My hope was that we were approaching this problem in a creative way that ultimately did not feel abusive to the audience.

What’s fascinating, though, and I alluded to this earlier, is that it’s a fluid community. We have a community where creators come in. We have creators who are designers, artists, musicians, and businesspeople. They dynamically form teams in our community. As studios, they produce an experience and then can reform into other teams. It’s an evolving... See more