Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
amazon.comSaved by Rishi and
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Saved by Rishi and
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver no on e else can? Who cares about this value?
1. Differentiated Value: what do you have to positi on against? Status Quo,
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