Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
April Dunford • A Quickstart Guide to Positioning
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver no on e else can? Who cares about this value?
1. Differentiated Value: what do you have to positi on against? Status Quo,
... See moreLenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
“Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.”