
Obsessed: Building a Brand People Love from Day One

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 2 highlights
amazon.com
I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
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Story Driven: You don't need to compete when you know who you are
Bernadette Jiwa • 13 highlights
amazon.com