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Oatly: The New Coke
Freese and his co-founder, former early Facebook mobile product manager Michael Sharon, are calling this “stealth health” — the idea that you should be able to buy a healthier version of a beverage or food that tastes just as good, if not better, than the unhealthy default.
Dan Frommer • The art of selling a feeling
Proteinaholic: How Our Obsession with Meat Is Killing Us and What We Can Do About It
amazon.com