Saved by Lillian Sheng
Oatly: The New Coke
@levelsio Bobby opened my eyes to a lot of the bs the industry pulls on your food, here his video on oat milks. TLDR oatly is among the worst offenders in the category. Also recommend his app, I basically 90% shop “Bobby approved” things only.
https://t.co/IsJoI2TuAE
Andrej Karpathyx.comFreese and his co-founder, former early Facebook mobile product manager Michael Sharon, are calling this “stealth health” — the idea that you should be able to buy a healthier version of a beverage or food that tastes just as good, if not better, than the unhealthy default.
Dan Frommer • The art of selling a feeling
Perception of cereal as a “sugary” treat, associated with high levels of sugar.