added by Lillian Sheng · updated 2y ago
Oatly: The New Coke
- Oatly’s story is remarkable because it has so many elements of what great DTC brands have gotten right, but in a different context. That is, Oatly spoke directly to its customer, shipped changes quickly, took on a rebellious tone, and sought validation from “celebrities” (in this case, niche coffee/tea shops) to encourage trial.
from Firehose #173: 🥛 Wild Oats. 🥛 by Alex Taussig
sari added
sari and added
I’ts Fck Oatly! | Everything wrong with Oatly in one place
lili added
a nod to embracing our imperfections