Welcome to Sublime

Software can scale infinitely.

But culture, quality, and human connection

cannot move faster than the rate at which trust can grow.

We could have both, but we decided the extra cognitive load of tags wasn’t worth it. For decades, because the search options available were so poor, the neurotic hamster in us went into fear tagging mode. You’d read a thing and you’d instantly give it as many topic tags as you could come up with to increase the chances of finding it again: #machine... See more

Charging directly > Ads

While platforms that depend on ads must harvest attention any way they can, platforms that depend on people’s willingness to pay have to generate trust and value.

Directly charging creates high expectations from our customers and in aspiring to meet those expectations, we are held accountable to deliver a product that ... See more

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