Notes | Substack

The mental states where new ideas can be born are hard to open up. And they are continually collapsing. The things you have to do to keep them from caving in will make people frown upon you—your tendency for isolation, working deep in the night, breaking norms. The zone is a place at the margin of society. But strangely enough, this fragile margin ... See more

Our ideas, too, will disappoint us if we don’t give them the right environment to develop in. They’ll be shallow, derivative, dull, repetitive, or take too long to show up. Or they’ll just not show up at all. We must find the perfect glass jar and lid for them to appear in.

What is that perfect glass jar, though? Our ideas appear primarily in one s... See more