Notes on Search and AI

A big component of the surprising durability of Google's growth is that the use cases for search keep broadening. Search used to be more about finding reference information, but over time turned into a way to take specific actions (search queries including the phrase "near me" are up 100x in relative terms over the last decade—the feedback loop bet... See more

With AI, search changes from pull to push. You won’t have to write short prompts in a slim bar anymore. Your draft itself is the new search query. The results are automatic, telepathic, and instant.

I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more