The most important question for me is, "How do I want to spend my days?" And the answer is: I want to spend my time thinking, creating, and ideating with a small group of people to build a beautiful, creative, values-aligned business. I am not interested in 14-hour work days, back-to-back meetings that deplete my energy, can’t catch a breath to-do... See more

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more... See more

san francisco has a strange gravity, attracting people who want to build the future, and also those who want to be seen building the future. the result is a city that can feel incredibly performative, especially within the startup bubble.

a lot of “founders” aren’t actually building much. instead, they’re posting, going from one event to the other,... See more