Notes by Praveen | Praveen Vaidyanathan | Substack

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Roberto Verganti

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This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin • 9 highlights

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Brand Gap, Revised Edition, The

Marty Neumeier

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Rory Sutherland Rory Sutherland

The Diary of a CEO: The 33 Laws of Business and Life

Steven Bartlett

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The Radical Potential of Semiotics & Cultural Strategy

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Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

Jeffrey W. Sass

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