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Chris Best, Hamish McKenzie, and Jairaj Sethi started Substack in 2017, but their history dates back years before. Chris co-founded the anonymous posting app Kik during his third year at the University of Waterloo (2010). He spent the better part of eight years at the company where he met his soon-to-be co-founders. When Chris left Kik in early
... See moreAli Abouelatta β’ βοΈ Substack

Substack has a business model that creates unique unit economics. Substack isnβt trying to build the next The Economist or The Athletic. Itβs not branded; the consumer doesnβt need to know what Substack is. Instead, the growth will come from consumers resonating with individual creators.