Not Everything Needs To Scale

Over-engaging with early users is not just a permissible technique for getting growth rolling. For most successful startups it's a necessary part of the feedback loop that makes the product good.Sometimes the right unscalable trick is to focus on a deliberately narrow market. It's like keeping a fire contained at first to get it really hot before a... See more

Scale is not the goal. Scale is a tool to make the concepts better and more powerful.”