Normcore Was Always a Misunderstood Fantasy | SSENSE
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Normcore Was Always a Misunderstood Fantasy | SSENSE
K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the... See more
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VIRGIL ABLOH: “Duchamp is my Lawyer”
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If all you’re doing is getting dressed in the morning to look cool and it’s not coming from a culture that influenced your style then you’re just a character. If you’re dressed up like a skater, but you don’t skate – what are you? If you can just buy whatever you want, you haven’t really earned much.”