
Non-Obvious Thinking: How to See What Others Miss

The words you use can help your idea stand out as non-obvious or be dismissed as stale and obvious.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
Carving out more time and reducing clutter does not guarantee more profound ideas or deeper fulfillment.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
One way to zero in on what makes your idea unique is to think in taglines, summarizing your concept as succinctly as possible. Using fewer words to communicate something that might otherwise feel complex can lead you to develop an argot that others will find repeatable.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
the more time we spend deciding on a purchase, the more regret we are likely to feel about it.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
To avoid getting stuck in a mental rut, try something different in the first moments of your day.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
Before you can see what others miss, you must develop the mental flexibility to be open to new ideas.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
What if the ability to hold two contradicting ideas in equal regard was actually the real truth?
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
Author Jane McGonigal teaches people how to have more urgent optimism about the future and describes time spaciousness as “the relaxing and empowering feeling that we have enough time to do what really matters.”
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
Maximizers “seek and accept only the best,” often feeling the need to spend hours researching and weighing their options to ensure a decision or purchase is the optimal one.