
Non-Obvious Thinking: How to See What Others Miss

Avoiding limited two-option thinking can help you arrive at nuanced, original third options that others are unable to imagine.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
An oasis moment offers refuge from the usual noise and chaos of the everyday, allowing for reflection and open-mindedness.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
Creating space starts with listening rather than anticipating disagreements.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
Google Maps is killing our sense of direction (and, perhaps, our willingness to pursue unknown paths). It’s easy to cruise through life absentmindedly when everything around you is safe and easy.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
prebuttal is a counterargument to what someone might say before they ever say it. It is the equivalent of shouting your disagreement with an unspoken idea, effectively shutting down any chance for genuine dialogue.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
Embracing the unfamiliar and new can help your mind peel back a layer of self-protection and create more space for new ways of thinking and seeing.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
most people are maximizers or satisficers, depending on the situation.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
standing out that you might call an “un-whatever” strategy. This method works because it involves positioning your ideas against something else. Unlike flip thinking, which promotes reversing your mindset, the idea of thinking un-whatever is about defining something based on its opposite.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
If you want your ideas to be provocative and memorably non-obvious, the words you choose to describe them make a big difference.