Non-obvious SEO advice for startups
Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.
All information tools have to give users some wa... See more
All information tools have to give users some wa... See more
thesephist.com • Navigate, don't search
On the other hand, a smart marketer can build a product or service that’s worth searching for. Not the generic term, but to find you, the thing you built, the specific. When you do that, Google’s on your side. They actually want you to be found when someone searches for you.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
who wins their generic search will earn a huge profit. But everyone else is left to spend money on consultants and trickery to somehow rank higher.