
Non-obvious SEO advice for startups

who wins their generic search will earn a huge profit. But everyone else is left to spend money on consultants and trickery to somehow rank higher.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Vertical Search Aggregators
Google is a great example of how the internet enabled scale and speed: every page on the web returned in an instant. But increasingly, we’re seeing this scale is at odds with a fundamental human need: relevance. Someone who wants to find the best freelance designer, or the best sushi restaurant, or the best NFT to buy wi... See more
Google is a great example of how the internet enabled scale and speed: every page on the web returned in an instant. But increasingly, we’re seeing this scale is at odds with a fundamental human need: relevance. Someone who wants to find the best freelance designer, or the best sushi restaurant, or the best NFT to buy wi... See more