Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)

Naming is the art of describing a collection of ideas in an accessible and memorable way.

FOCUS ON VARIETY. One of the biggest mistakes I have seen people make when curating trends is focusing on stories or examples in a single industry. If a trend is going to describe how business is done or how consumers behave, it should be supported by examples or cases in many industries. WATCH YOUR BIASES. Nothing will cloud your judgment more tha

Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.

social media offers more accountability

Elevating involves identifying the underlying themes that align a group of ideas to describe a single, bigger concept.

START WITH HUMAN NEEDS. Sometimes focusing on the underlying human emotion in a story or idea can help you see why it matters and how it connects with others. For example, the basic human need for belonging fuels many activities that people engage in online, from sharing their images on social media to joining online communities. RECOGNIZE THE OBVI

Is the name already in use or well understood? Is it relatively simple to say out loud in conversation? Does it make sense without too much explanation? Could you imagine it as the title of a book? Are the words in the name unique, not clichéd or generic? Does it describe a topic in an unexpected way?

Proving entails seeking out data, stories, and conversations to validate whether a collection of ideas can justifiably be described as a trend.

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