Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future

Discovering trends takes a willingness to combine curiosity with observation and add insight to create valuable ideas that you can then test to ensure they are valid.

Elegance In Science, argues that elegant proofs or theories have most or all of the following features: they are simple, ingenious, concise and persuasive;

Brain Pickings by Maria Popova - Popova describes herself as an “interestingness hunter-gatherer” and she writes Brain Pickings, one of the most popular

At least 50% of pundits seem wrong all the time. It’s just hard to tell which 50%.

Women can be fierce, strong, unapologetic. The lines are blurring and standing in the middle is a new generation of women who have control to make the lives they want.

When industry consulting firm Maritz Motivation Solutions published its own LoyaltyNext® Customer Study in early 2016, the study found that “43% of consumers join loyalty programs because of the desire to earn rewards. Only 17% of those in loyalty programs say they joined out of love for the brand’s products and just 5% because of a shared identity

Trend curators don’t seek needles, they gather the hay and then create the needle to put into the middle of it.

Jeff Karp is a scientist inspired by elegance … and jellyfish. As an associate professor at Harvard Medical School, Karp’s research focuses on using bio-inspiration—inspiration from nature—to develop new solutions for all types of medical challenges. His self-named Karp Lab has developed innovations such as a device inspired by jellyfish tentacles

collecting ideas helped me to get better at saving and sharing ideas that people cared about.

The real problem is that the customer loyalty industry – where brands are encouraged to fund and launch complex loyalty programs and dream up new opportunities to reward customers – is not necessarily adept at creating or encouraging active brand loyalty. Satisfied customers are not the same as loyal customers. Good performing satisfied employees a