Nobody Will Tell You the Ugly Reason Apple Acquired a Classical Music Label

There is an overload of music. 60,000 songs are uploaded to Spotify every day. Over 20% of those don’t get streamed even once. The ubiquitous access to almost every piece of recorded music in history has led to a paradox of choice, promoting passive and playlist-driven music consumption and creating winner-take-all effects for the biggest artists.

“You have the whole history of all recorded music at your fingertips for no money, and that devalues music in general. It doesn’t properly express the work that goes into it, and it certainly doesn’t express how essential music is to the human experience.”