Nobody Will Tell You the Ugly Reason Apple Acquired a Classical Music Label

All of this is critical context for understanding Spotify’s strong interest in the podcasting space. Spotify needs (1) a way to differentiate its service from Apple Music in particular, and (2) content that it does not have to pay for on a marginal cost basis.

More fundamentally, though, for both music and books, most of the arguments and questions are music industry questions and book industry questions, not tech or software questions. Spotify is suing Apple over the App Store commission rules, but otherwise, all the Spotify questions are music questions. Why don’t artists make more from streaming? Ask ... See more