If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one

The world of apps—once an exciting canvas for creative exploration—has become repetitive, predictable, and... boring

If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?

When I use your app, I don't want to see your company's KPI. I want to see your point of view. The world should know that you made it. People should feel your passion vibrating off the screen

You'd be surprised how quickly designing a simple bench will lead you into existential questions about the nature of "sitting.

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are... See more

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are... See more

Product design has become overly formulaic and the apps we make entirely uninspired. Is this the end game?

To understand Product Design, you need to understand the tech industry.

The underlying appeal in software as a business is scale . With zero marginal costs, you can build your product just once and put it in the hands of billons. The goal is scale, and the strategy is growth.

But this strategy of endless growth cuts against one of the fundamental... See more