MASTERING DELEGATION You MUST master this difficult skill. To delegate effectively, here’s the seven-step process. 1. Define what is to be done. 2. Be certain the delegatee understands what is to be done. 3. Explain why it is to be done as you are prescribing it to be done.

You can sell your way of doing things. (I didn’t say: negotiate. I said: sell.)

have an exceptionally busy day, so I am only dealing with 9s and 10s on a 1–10 scale. Everything else MUST wait until tomorrow. Are you convinced that what you want to talk to me about is a 9 or 10?

Fully automated webinars, with online registration, instant, automated confirmations, time-triggered multimedia follow-up, the playing of the webinar, order-taking, credit card processing, direct funds deposit, multistep follow-up to the nonbuyers—this is all now a part of the ecommerce landscape, and

But what also matters is the comparative experience and expertise of the copywriter and what translates to results, early success vs. repetitive experimentation, and performance without babysitting. I, for example, have been doing this work for 40 years, have a fine track record, and can be counted on to perform without supervision. What actually

Is what I am doing, this minute, moving me measurably closer to my goals?

Well, here’s how to get focused, if you’re having trouble in that department: Identify and write down the three most important, most significant, most productive, most valuable things you can do to foster success in your particular enterprise. Just three. Write them down. From there, translate them into three actions you can take each and every

For example, one of the most important things to me is a continuous stream of new requests for my services. As long as this demand for “me” exceeds the available supply of “me,” I can demand and get premium fees, choose clients I like and blow off those I don’t, choose projects that interest me and reject those that don’t, confidently turn away

As a direct result, “demand” for me has steadily grown, even as the “supply” I am willing to offer has diminished, which has allowed me to very substantially raise my fees, keep raising them every year, fire troublesome clients without remorse, and do business entirely on my terms to suit me. This one single, simple discipline has been worth