(For more from me on this, visit www.GKIC.com/store and check out the Renegade Millionaire resources.)

Customer relationship depends on a number of factors. An important one is frequency of communication. A customer (or prospect) list loses about 10% of its value every month it is neglected. In 11 months, it’s worth less than random names pulled from the white pages. Communication needs to be as frequent as it is welcomed, by being interesting, info

Recommended Resource #2 You can obtain a FREE subscription to my No B.S. Marketing Letter along with a special package of other gifts at www.GKIC.com or by following the instructions on page 379 of this book. This will help you make

Triggers, Joe Sugarman, calls it, a “greased chute”—that

I assign time slots and script my day in advance to the minute, then I bar all interruptions and distractions and do those things within the time allotted.

In most companies, the marketing department’s job is to get the leads and the sales department’s job is to call on the leads and close the sale. But in between “getting the lead” and “closing the sale” there’s a huge gap. If you close the gap, your profits will skyrocket. To close the gap, you need to recognize that 1. Marketing’s job doesn’t begin

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” —JEFF BEZOS, CEO, AMAZON.COM

With two, you are the boss, and you can, if and when need occurs, be ruthless. With one, you are not a boss at all. You are a hostage.

DONE prematurely, even badly, is almost always more profitable than DOING, DOING, DOING, endlessly DOING and never DONE.