No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Think small, stay small; think cheap, be forever doomed to needing to be cheap.

My book No B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition is the primer on this. Behind it, read No B.S. Guide to Trust-Based Marketing. I have routinely cut the number of salespeople

(For more from me on this, visit www.GKIC.com/store and check out the Renegade Millionaire resources.)

The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.

DONE prematurely, even badly, is almost always more profitable than DOING, DOING, DOING, endlessly DOING and never DONE.

Of far greater importance to me—and I’ll wager many affluent consumers—is not having my valuable time abused, not being put through an agonizing and difficult process to resolve problems, not dealing with rude, uncooperative, and incompetent people, and not being lied to. This company has no significant product problems. Even though mine had two ma

To do that, you have to wow ’em after the sale and continually, frequently “arrive” to keep the relationship alive. So, finally, you have to manage the relationships with your prospects and your customers.

But self-motivation leaves clues. The most recent sales book he’s read, most recent sales seminar he’s been to, most interesting technique he’s introduced to his repertoire in the past year. What he can tell you about his goals. If hiring inexperienced people for sales, again, you have no specific history to consider, but you do have nonspecific hi

Triggers, Joe Sugarman, calls it, a “greased chute”—that

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” —JEFF BEZOS, CEO, AMAZON.COM