No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.

In most companies, the marketing department’s job is to get the leads and the sales department’s job is to call on the leads and close the sale. But in between “getting the lead” and “closing the sale” there’s a huge gap. If you close the gap, your profits will skyrocket. To close the gap, you need to recognize that 1. Marketing’s job doesn’t begin

Customer relationship depends on a number of factors. An important one is frequency of communication. A customer (or prospect) list loses about 10% of its value every month it is neglected. In 11 months, it’s worth less than random names pulled from the white pages. Communication needs to be as frequent as it is welcomed, by being interesting, info

Just as a bonus point, one’s the worst number for anything else, too. Too much of your revenue dependent on one key account, one product, one service, one advertising media, one calendar event, one means of distribution, one anything, anything, anything.

However you accomplish it, here’s what’s important: Once someone has raised their hand and expressed interest in your products, services, solution, or information and you put them on your path, they should be moved forward toward the sale at a prescribed yet flexible pace, with a lot of nudges by mail, email, fax, drives to different websites, tele

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” —JEFF BEZOS, CEO, AMAZON.COM

“Have you been successful in anything?” and “Have you struggled and found something so difficult you almost quit but then stuck with it and succeeded?”

Determining everything you will get DONE in the next 12 months, the next 12 weeks, the next 12 days, the next 12 hours, even the next 12 minutes, then racing the calendar and the clock, declaring war on the resistance, opposition, and sluggishness of those around you, and placing yourself and others under extreme pressure to perform. (Those who cra

Are you consistently, religiously, and effectively following up with ALL of your prospects and customers?