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No. 348: An Open Letter On Sustainability
Elsewhere, fashion is betting on the impact of circular business models as a way to decouple revenue streams from production and resource use. According to the Ellen McArthur Foundation, clothing production doubled between 2000 and 2015 while during the same period, utilisation of those clothes decreased by 36%.
good on you • Degrowth: The Future Fashion Could Choose
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.