No. 348: An Open Letter On Sustainability

To understand the current state of industry, you must consider the last shift of this magnitude in fashion retail. The boom of plastics in fashion retail closely resembles the turn-of-the-century availability of cotton-based goods in urban areas. Between 1840 and 1920, a number of developments accelerated fashion consumerism to unforeseen heights.

Changes in retail are often a result of larger societal changes. Fashion insiders also have a responsibility to mitigate a growing problem. But until those larger changes occur, circular fashion (and sustainability as a whole) is just window dressing. As organic fabrics begin to adopt many of the technical capabilities of their new-aged counterpart... See more