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No. 348: An Open Letter On Sustainability
An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand... See more
good on you • Degrowth: The Future Fashion Could Choose
For example, fast fashion has become a problem in recent years. So companies have begun creating “tomorrow’s solution” with responsible manufacturing practices, sustainable materials use, and business models that promote a circular economy.
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, • The 22 Laws of Category Design
Shifting fashion from a perpetual growth model to a sustainable approach will not be easy. Moving to a post-growth fashion industry would require policymakers and the industry to bring in a wide range of reforms, and reimagine roles and responsibilities in society.